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Page Rank is a number from one to ten that Google uses to determine the overall strength and popularity of a particular Web site. The PR number comes from an analysis of a site’s link structure. The more important sites (in terms of traffic, information and reputation) you have pointing to your site, the higher your link strength will be. A PR of 1 is weak, a PR of 10 is as popular as a major search engine. Page Rank is only one part of the Google algorithm, but the number will give you a good idea of how major search engines view your site.